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Goudron La +

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• RIZLA is the world's largest manufacturer of hand-rolling papers.
• It was founded in 1796 by the French Lacroix family.
• The name is derived from the French word for rice - riz, and a pun on the Lacroix name - the cross/la+, hence Rizla+.
• Almost 200 years of private ownership ended with the sale of the business consortium led by Union Bank of Switzerland in 1994.
• Rizla commenced production in the UK at Wembley in 1937 and expanded to meet the heavy demand of World War 11.
• Rizla then acquired South Wales company General Paper & Box towards the end of the War, having been a major supplier throughout the conflict.
• General Paper & Box had been established in 1936 thanks to the government work creation scheme which built the Treforest estate.
• The site was continually expanded as a result of Rizla contracts, mid eventual ownership.  By 1969 all Rizla production moved to Wales.
• Its head office is located in Breda, with manufacturing in Antwerp, Mazere (France) and Treforest
• Rizla UK employs over 250 people, all in Wales.
• Its turnover is more than £22m per annum.
• Worldwide, Rizla International employees 800 with total sales of $110m.
• Each year Treforest produces more than 200 million booklets or almost 10 billion individual leaves for the UK market, and 100 million booklets or five billion leaves for exporting to 45 countries
• Hand Rolling is believed to have started in the 16th century, but is particularly well documented during wartime from the Napoleonic and Crimean through to World War I, with the most dramatic growth occurring during World War II
• One of the earliest stories concerning the origins of hand rolling refers to an Egyptian gunner at the siege of Acre in 1832, who having lost his clay pipe used the paper from spent cartridge cases.

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